My Pleasure was born out of a vision to offer women a discreet and tasteful shopping environment for women’s intimate and sexual wellness products, away from the over-the-top and often intimidating sex toy shops of the past. We recognised the need for an online space that was designed with women in mind, where they could confidently and comfortably explore their desires, without judgement or embarrassment. Female sexuality has long been a taboo topic, thought of as something to be ashamed of or criticised. This has led to generations of women not fully allowing themselves to explore and enjoy that part of life. We saw an opportunity to create a brand that champions self-discovery, sexual empowerment, and female satisfaction.

Our name, ‘My Pleasure’, reflects our desire for women to put themselves first, acknowledging that pleasure is a personal journey, and embracing the idea that every woman deserves to experience the joy and satisfaction she desires. Our motto, “My Body, My Rules, My Pleasure” encapsulates the essence of our brand – a celebration of female autonomy and the belief that every woman has the right to define her own path to pleasure.